Wilkes Bashford

375 Sutter Street
San Francisco, CA 94108

(415) 986-4380

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Monday to Saturday 10-6
Sunday by Appointment

Wilkes Bashford was founded in 1966 by the fashion icon of the same name. Renowned for fabulous, upscale merchandise with personalized customer service and an impeccable eye, Wilkes Bashford has defined Bay Area style for 50 years.

One of the world’s most influential men in fashion, Wilkes Bashford was a constant presence in his stores up until his death in January 2016 at age 82. He was a fixture on Esquire’s “International Best Dressed List” since 1972 and the first retailer to bring many top designers from Italy, including Giorgio Armani, into the United States. Wilkes set the stage for men’s fashion in Northern California and was part of San Francisco’s “local fabric.” Brunello Cucinelli referred to him as a “human being constantly in love with fashion.”

Wilkes opened his original Union Square store in 1966, across from its current location, with a vision to serve a high-end customer he deemed “the bold conservative.” Over the years, Wilkes expanded his store, eventually moving to his famed seven-story townhouse in 1984. He added a women’s department in 1978 and in 2001 opened a Palo Alto store to cater to the Silicon Valley crowd.

Wilkes Bashford stores are known for their highly educated and diverse staff. Wilkes’ sales associates are fiercely loyal, passionate about fashion, and deliver a level of service that goes outside of the stores and into the customers’ homes and personal lives, when needed.